For a packaging design project in early 2019, I was assigned to create packaging for a monthly Kombucha club. My target market was the health conscious consumer, so I emphasized simple, pure colors and embraced clear, concise messaging to communicate the health benefits that Kombucha can bring.
We had to include four flavors, and each flavor had to be named after one of the seven deadly sins. It was an interesting challenge to turn what are traditionally viewed as negative traits and associate them with something positive in the mind of the customer!
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